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BRANDED DIAMOND CUTS
We continuously focus on providing services that add value for our clients. By listening, discussing, and understanding - and then working together - we do our utmost to enhance our clients position in their specific target market.
BRAND IDENTITY
As most of our differentiated diamond products are branded special cuts, it is essential that each client maintains the brand identity by promoting Lili Diamond products through high quality marketing strategies authorized by our management team.
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Crisscut® - 77 FACETS OF FIRE & BRILLIANCE
The Criss Cut® - The diamond's 77 (compared to the 44 facets of a standard emerald cut) facet configuration maximizes its characteristics.
The Crisscut's unique faceting optimizes the reflection of light thus increasing brilliance.
The Criss Cut's long criss-crossed facets enhance the length, while the shorter criss-crosses give the feeling of depth. Together they bounce light off one another and give the Criss Cut® diamond its patented electricity.
Technology was used to calculate and design a diamond with superb reflective quality and unequaled brilliance for a stone of this shape.
A system for a 77 facet rectangular diamond was adopted and refined in the process until finally the Crisscut® emerged.
Advertising in the USA in all of the top fashion magazines (W, W Jewelry Holiday, Vogue World of Jewels, Vogue Gioiello, Town and Country); and bridal magazines - print and online (Wedding Dresses, the Knot, Martha Stewart Weddings).
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Crisscut®Cushion
It's a proven fact that the Crisscut®Cushion adds a new dimension to cushion cuts.
Jewelry
Celebrate yourself with the new 77-facet Crisscut® Diamond Collection, featuring cushion and rectangular-shaped diamonds set in platinum.
- Some of the designs of the Crisscut Collection are dedicated to brides celebrating the excitement of this wonderful time.
- Designs formed with an elegant simplicity, symbolic of a refined and expressive style for a one-of-a-kind personality.
- Crisscut® are offered in finished jewelry or loose in carat-plus sizes.
- Crisscut® can be set in earrings, pendants, necklaces, rings (right hand rings - engagement rings - wedding rings - anniversary), and bracelets.
Crisscut®Cushion
Facet Design
An innovative internal facet design maximizes both the brilliance and fire of this modified fancy shape diamond.
- 77 facets
- modified cushion cut
- triangular facets applied to the steps in the pavilion
Patent
As with all of Lili Diamonds other branded diamonds, the Crisscut® is patented and trademarked.
Exclusivity in the United States of America
Christopher Designs is a Lili Diamond partner in the USA where it has exclusivity for the Crisscut® and the Crisscut®Cushion.
PERFECT for PILLOW TALK
The earrings shown are set with 4 elegant Crisscut®Cushions surrounded by a soft cushioned circle of smaller diamonds.
Pure Beauty. Eternal Elegance. 77 Facets.
The Crisscut®Cushion.
77 facets
New dimension to maximize the ultimate brilliance and fire that a diamond may possess.
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Caressa CutTM
The Caressa CutTM is an elegant modified hexagon (6-sided) shape with 59 facets. Like the Lily CutTM, the Caressa cutTM is unique as it is completely new shape and not a variation of an existing fancy cut diamond rendering it visually distinct.
The Caressa CutTM has the retro feel to it that meets the USA market needs. It is produced from 0.20 carat-3.00 carats, D-H color, with clarity grading of SI2 upwards. The Caressa CutTM works well in men's as well as women's jewelry and is featured in a variety of pieces from bridal rings to necklaces and earrings. It also features in a right hand ring range.
The Caressa CutTM is featured in Diamond Promotion Service advertising for their RHR - right hand ring - campaigns.
The Diamond Promotion Service has launched a new series of merchandising materials; and the definition for it has also
been broadened and now is defined as any non-bridal ring worn on the right hand, with the ring featuring at least one significant diamond.
In the fall of 2003, the Diamond Trading Company (DTC) together with advertising agency J. Walter Thompson (JWT,) launched the Diamond Right Hand Ring. In 2005, the DTC continues its support for the category by devoting approximately 22 percent of its advertising budget to the RHR campaign. The marketing will include 25 print ads in major consumer publications, point-of-purchase materials, a Diamond Right Hand Ring sweepstakes on E! Entertainment television and other television media tours.
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The WondercutTM
How well does the diamond perform?
"Wonderfully of course. That's why we chose the name."
Forget about scientific formulas. We were looking for something special based on light performance, and instinct for a wonderful display of brilliance. You know. The minute you see it - you just know it's right. It works. It performs well under all circumstances.
When you see it, you'll just know.
The beauty of our new WondercutTM is significant. Its light, its fire and its life are distinctive.
Also, once it's set, the combination of its unique reflection and its simplicity of setting is very exciting because the diamond becomes the main focus of the piece of jewelry.
All of us at Lili Diamonds are very excited about introducing our newest cut.
During the past few years, modern squarish emerald shaped diamonds have become incredibly popular.
"Inspired by the popularity of the square shape of the princess, we decided to develop our own personalized version of it as a new patented cut. Our customers love the modern stylish lines of the squarish shape, the significance of our 8 sided cut with the light return of a brilliant cut. Add to that 61 facets and it's a winner," said Isaac Siman-Tov
The Cut
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Square emerald modified princess-cut
- 8 sided octagon
- Multi-faceted square shape
- 61 facets
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Table range: 68-70%
- Depth range 66-69%
Facet Design
The brilliant cut facet design intensifies the beauty and scintillation of the diamond. But, it is the innovative pavilion that is truly interesting. It's a modified brilliant melded with a princess facet design making the light performance of the pavilion similar to a pavilion of a round brilliant cut!
Patent
As with all of Lili Diamonds other branded diamonds, the WondercutTM is patented and trademarked.
The WondercutTM. Perfectly Wonderful!
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