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We have a marketing department that generates marketing initiatives in our markets, and executes it in a variety of media vehicles.
As a part of the value added services we provide, we supply our customers with marketing support and services, but in order to qualify, our partners must demonstrate superior marketing abilities and drive consumer demand for our products.
We place emphasis on consumer retail advertising and insist that our clients are in a position to add value, not just logistically, but through understanding the local market and being able to advise on marketing strategies.
- Our marketing services are:
B2C and B2B Marketing
Brands associated with Lili Diamonds are promoted both within the trade and also targeted at the end consumers.
We believe that the best way to support our retail partners is by advertising our products at B2C level with the intended purpose of directing consumers to their jewelry stores.
Co-Op Marketing and Promotion
All co-op marketing is carefully prepared together with our major distribution partners.
Criteria for choosing distributors includes consideration of the quality of their marketing abilities and their commitment to our products.
POSM - Point of Sale Materials
As part of our strategy to maintain the differentiated brand identity of our patented diamonds, we provide marketing material to all the companies that distribute these brands.
Lili Diamonds continuously supply POS material for our branded cuts, tailoring this material to the individual needs of each client and their local market. These materials include customised display stands, leaflets, flyers and brochures, large CZ display models of the diamonds, and assurance certificates.
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