Our Brands
CARESSA CUTTM
The Caressa CutTM is an elegant modified hexagon (6-sided) shape with 59 facets. The Caressa cut TM is unique as it is a completely new shape and not a variation of an existing fancy cut diamond rendering it visually distinct.
The Caressa CutTM has the retro feel to it that meets the USA market needs. It is produced from 0.20 carat-3.00 carats, D-H color, with clarity grading of SI2 upwards.
The Caressa CutTM works well in men's as well as women's jewelry (unisex jewelry) and is featured in a variety of pieces from bridal rings to necklaces and earrings. It also features in a right hand ring range.
The Caressa CutTM is featured in Diamond Promotion Service advertising for their RHR - right hand ring - campaigns.
THE RIGHT HAND RING
The Diamond Promotion Service (DPS) has launched a new series of merchandising materials; and the definition for it has also been broadened and now is defined as any non-bridal ring worn on the right hand, with the ring featuring at least one significant diamond.
- In the fall of 2003, the Diamond Trading Company (DTC) together with advertising agency J. Walter Thompson (JWT,) launched the Diamond Right Hand Ring.
- In 2005, the DTC continues its support for the category by devoting approximately 22 percent of its advertising budget to the RHR campaign.
- The marketing will include 25 print ads in major consumer publications, point-of-purchase materials, a Diamond Right Hand Ring sweepstakes on E! Entertainment television and other television media tours.
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