| DTC Promotion |
PARTICIPATION IN MARKETING CAMPAIGNS (DTC), PUBLIC RELATIONS & EVENTS
- The Japanese Diamond Wave Fashion Show
Lili participated in this fashion show - some of the top models wore our diamond jewelry during the show that attracted many members of the worldwide press bringing important PR coverage for Lili.
- "Diamonds: Unique From Mine to Finger" - Lili Diamonds participated (with special jewelry designs) in a DTC press event where the DTC displayed some truly rare diamonds and jewelry. Japan - August 2004
- Brand Day 2004, DTC Event IJT 2004 (in Tokyo, Japan).
Presentation in Japanese - CD copies with the Japanese version of the presentation were distributed just after the presentation.
Shay Siman Tov was in charge of public relations for this with a Japanese spokesperson to represent our company.
- Operation Rudolph Campaign
Presentation - plus advertising in fashion and business media (in Italy) including magazines (DTC media plan).
"Operation Rudolph is the DTC holiday campaign that is aimed at achieving 8% sales growth for the second half of 2005," said Richard Lennox, director-in-charge of the diamond group at J. Walter Thompson (JWT).
- Panel Discussion
"Marketing and Branding in the Diamond Industry - Israeli Case Studies."
During the 2004 Basel jewelry trade fair, the Israel Diamond Institute (IDI) hosted a diamond-branding panel at its annual press breakfast at the Osaka-Samarkand Congress Room at the Basel Convention Center.
Shay Siman Tov participated on the panel and the press event entitled "Marketing and Branding in the Diamond Industry - Israeli Case Studies."
(The panel featured Ken Gassman of Rapaport Research as the moderator, 2 other sightholders, and Paola Da Luca of Trendz Forecasting.)
Shay Siman-Tov said that since launching its brand, overseas sales had increased as a direct result of branding and the company's marketing, advertising, promotion, and publicity events worldwide.
VISION:
In our experience with branded diamonds, it's not enough to create a special cut. It is important to make it beautiful; easy to set in all jewellery, at a reasonable price range, to suit a number of requirements; and develop marketing programs that are suitable to the target consumer market (to support the retailers and jewelry manufacturers and their customer base in their local markets).
Lili Diamonds is continually involved in the research and development of new cuts, which will create even more options for your jewellery designs.
It is important for us to support our branded diamond cuts with excellent marketing and advertising worldwide.
This is our belief, and this is our daily mission, as we see it.
Lili Diamonds - a Diamond Trading Company Sightholder
- Effective diamond marketing includes increasing the level of quality advertising by the diamond jewellery trade (and creating category excitement through the development of multiple competing brands) capable of bringing new consumers to market.
- Through our established position in the world's market places and our ability to deliver specified diamonds in predictable quantities; assure the integrity of our diamonds; and provide value added marketing support, Lily Diamonds is well placed to help you drive consumer demand.
- To work with a sightholder, like Lili Diamonds, you need to be the kind of winning competitor who is looking for business beyond "as usual".
- If this is the case, then partnering with us could help you realize your dreams.
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