| Supplier of Choice |
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Sightholders are at the forefront of Supplier of Choice, a strategy designed to help the sightholders and their trade partners turn innovation and enterprise into sales and business growth.
- The key aim of the SoC (Supplier of Choice) is to make changes in 3 areas: consistency and reliability of diamond supply; assured diamond integrity; and greater support for effective diamond marketing.
- The significant benefits derived from the Supplier of Choice strategy include a consistent supply of rough diamonds, marketing support, and access to the DTC's consumer research knowledge base.
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